Dual-fabric baby blanket
Björn
- Generous 100 x 140 cm size, ideal for use beyond 18 months
- Two fabrics—short-pile velvet and sherpa—a selling point consumers appreciate
- Distinctive Björn collection, easy to showcase as a complete assortment
- Ideal for add-on sales in newborn and nursery décor sections
- Available individually for easier inventory management
Add a product with high perceived value to your baby care section with this reversible blanket from the Björn collection. Its generous 100 x 140 cm size, dual-fabric construction, and soft look make it an appealing choice for new parents and grandparents looking for a useful, high-quality gift.
This blanket pairs a short-pile velvet side printed with delicate little Björn bear faces with an exceptionally soft ivory sherpa side. Its padded filling adds to the comfort and creates a cozy, cocoon-like feel that consumers increasingly seek.
Its timeless design fits easily into a baby textiles section, specialty boutique, concept store, or endcap display during seasonal promotions. Its gender-neutral look appeals to a broad customer base and makes it easy to display alongside other products in the Björn collection: sleep sacks, pajamas, bedding, accessories, or newborn gifts.
This blanket also offers an excellent opportunity for add-on sales alongside nursery furniture, strollers, nursing chairs, or on-the-go accessories. Its generous size means a child can use it for several years, reinforcing your customers’ perception of its quality and durability.
